Sunday, February 6, 2011

Becky's Top 10 Ads of the 45th Superbowl

Another Superbowl has come and gone. Personally, I thought the halftime show was awesome, and if you don't like dancers in glowing suits dancing around with boxes on their heads, we should reconsider our friendship. And anytime Usher comes out and dances, it's a win.
Also, I have to congratulate Green Bay: not only did they win, but they seemed like a really nice bunch of guys *cue sexual harassment scandal that will miraculously emerge tomorrow*. No, but seriously. I'm happy for them.

On with the commercials!

First, the awards for the WORST of the WORST: I'm not sure what's more horrible, GoDaddy with its perennial pathetic attempts at getting anyone to care about its "scandalous" commercials that *gasp* can't be shown on TV, or Groupon with a commercial that could NOT have been in worse taste. I've been a big fan of Groupon, but lately some of their decisions have had me wondering. This, however, will not prevent me from using the two outstanding Groupons I have to Olivia and Zhi Tea. Or from buying more. But I digress.

Now for a couple of Honorable Mentions: Budweiser's "Tiny Dancer" commercial. It was cute, it made me laugh a bit, but it was too predictable to make it into the Top 10. You always have to love the Clydesdales though, and tough cowboys singing badly.

Also, Best Buy: Ozzy and Bieber. If only for the way Ozzy says "What's a Beeba?"

On with the Top 10!

10. Pepsi: Can Thrower

Because the music fits perfectly with the tone, you always have to laugh at a guy having to eat a fruit cup instead of fries, and you always have to laugh at things hitting people and then the throwers having the "walk away" reaction.

9. Coke: Border Crossing

Because of the poofball on the one guy's head. And because Coke must always beat Pepsi. Always.

8. Doritos: Finger Licking

Because of the deafening "ewwww!" squeals when this commercial came on. And because it's a crime not to lick your fingers.

7. Bridgestone: Reply All

When HAVEN'T we all had a moment like this? If only we had Bridgestone...

6. Chevy: Lassie Truck

A reference to Lassie ties in perfectly with Chevy's "Chevy Runs Deep" campaign as it tries to make itself distinctly American and home-y. And they managed to be clever with it, not just syrupy. They even made me say "awww" about a truck. Not sure I've ever expressed that particular sentiment before.

5. Doritos: Pug

Okay, here's where we start getting into all of the animals and kids. Because, if you've taken John Murphy's ADV318J class, you know those always win. (and the Lassie truck was a nice transition). But seriously, it's hilarious how tiny the pug is compared to the door and guy. Take THAT, would-be animal abuser.

4. Bridgestone: Beaver

This beaver was so freakishly adorable. Who wouldn't want a friend like that?

3. Doritos: House Sitting

Well, this is the one non-animal or kid exception to my top 5. And it has a fish and a cute old person, so it kinda counts. Oh the joy of the unexpected.

2. Volkswagen: Black Beetle

Again, love the music. Love the whole concept. And I have a soft spot for the car itself.

1. Volkswagen: Darth Vader Kid

If Darth Vader were in Apples to Apples, he would be my Trump Card. What's that, Helen Keller?
Seriously though, even though I would have immediately bumped any commercial containing Darth Vader to the top, this one truly deserved it. Star Wars, cute kid, loving family...what more could anyone ask for?

So Volkswagen basically wins the day, with Doritos and Bridgestone next in line. And I want a blue Bug named Betty more than ever. No offense to my current Ford Focus, Pedro. He's actually rather beetle-shaped anyway, so he'll do.